I build Shopifystores that keepselling when youclose the laptop.
The theme, the CRM, the automations and the campaigns are one system, and I build all of it. For the past two and a half years I have run that system single-handed for an Italian footwear brand: first sale to more than a thousand customers, three platform migrations, no team.
Three things I get hired for
Store
High-converting custom Shopify themes, written in Liquid rather than assembled from a template. One promotion landing page I built held 9% conversion on warm leads for two weeks straight. Migrations off WooCommerce and WordPress keep your orders, URLs and rankings intact.
Systems
Make.com and a self-hosted n8n wiring the store to Brevo, Airtable and Sheets, so you stop typing the same order into three places.
Selling
Email and WhatsApp sequences, landing pages built for paid traffic, and AI qualification on inbound leads.
Zero to 1,000+ customers, three rebuilds, one person.
Dr Kampes makes trucker shoes by hand and sells them at a high price point, in a category with no established online market. When I started there was no store, no CRM and no customer list. I built all three, then rebuilt them twice as the business outgrew each platform.
WordPress — one page, wired to everything
A single sales page with a multivariant lead capture. Make.com pushed every order into Sheets, where tracking and inventory lived, and Brevo handled post-purchase email and WhatsApp. Held together with scenarios instead of software, and it answered the only question that mattered: does anyone buy this online.
The brand's first sales came through thisWooCommerce — a real catalogue
Migrated the store once one page stopped being enough. After that I left the stack alone and spent the time on page speed, product assets, site copy, and email and WhatsApp campaigns, because that is where the revenue was.
€50k+ innovation grant securedShopify — custom theme, everything connected
Theme written from scratch in Liquid, catalogue and purchase flow rebuilt around how people actually buy a €-heavy handmade shoe. Orders and leads now write themselves into Brevo and Airtable through Make.com and a self-hosted n8n.
1,000+ customers and countingNext — AI lead qualification
Inbound leads sorted and scored before anyone reads them, so the founder's time goes to the people who are actually ready to buy. In progress.
The promotion page
A single page for a bundle offer on a high-ticket handmade shoe, built for a promotion. I cut it down to one decision, answered the objections buyers were already sending us over WhatsApp, and wired every abandoned checkout into a follow-up sequence.
It held 9% conversion on warm leads for two straight weeks. The site baseline was 1.5%.
Edoardo is a fantastic professional; he's very attentive and always gives 110%.
Background
- Education
- BSc Computer Science, Università degli Studi di Padova. Final year.
- Internship
- HSSIP at CERN, Geneva. Python tooling and Monte Carlo simulations.
- Languages
- ITENJPItalian native. English fluent. Japanese basic.
- Daily stack
- Shopify and Liquid, Make.com, n8n, Brevo, Airtable.
Tell me what's breaking.
Send your store URL and what you are stuck on. I read every message myself and reply within a day.